By becoming a franchisee you can really improve your chances of running a successful business. When you join a franchise you gain access to a proven business plan as well as brand awareness.
It is the responsibility of the franchisor to provide the franchisee with the necessary training. One of the strong points of buying a franchise is the marketing insight you receive.
Another reason a franchise is a great choice is because of the ongoing support that is available, however I do believe that this is not always available from the franchisor (sad but true). It is the franchise responsibility to be up-to-date on changes in their industry and be able to pass those changes along to the franchisee. Also, many franchise will continue to develop new and exciting products and those will be shared with franchisees to grow the brand. Some franchises will have some sort of network available for franchisees to interact with one another. Franchisees can assist one another on what marketing has worked, and not worked. Networking amongst franchise is so important, after all you are all striving to strengthen the brand and your business.
Each franchise is set up differently. A friend of mine recently purchased two franchises, one which is based in Pretoria and the other in a remote area. We were discussing our Franchise Agreements and it is amazing how they differ from one another.
One of the most important things to remember is that “Rome Was Not Built In A Day”, it takes a year or two to get your business off the ground. You will have to work very hard to make your business a success. Your sales staff are key (vital). You have to be focused and stay motivated. Be determined to make it a success.
Site location is very, very important. Remember that your “big” malls cost you an arm and a leg for rent, but they have the feet and the shoppers. Your retail outlets are generally a lot less cheaper but people don’t generally browse around, they simply pop into a shop and back into the car. The life style centres are weather permitting and depending on where you stay, very seasonal , however they tend to be low on rent.
So if you are thinking of starting a business you may want to consider a franchise. The success rate of a franchise is much greater than individual start up.
Tranquil Body Treats is looking for franchisees. If you are interested, please drop me an e- mail.














